This class includes the provision of a full range of advertising services (i.e. through inhouse capabilities or subcontracting), including advice, creative services, production of advertising material, media planning and buying.

This class includes:
——creation and realization of advertising campaigns: creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media; creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.; media representation, i.e. sale of time and space for various media soliciting advertising; aerial advertising; distribution or delivery of advertising material or samples; provision of advertising space on billboards etc.; creation of stands and other display structures and sites
——conducting marketing campaigns and other advertising services aimed at attracting and retaining customers: promotion of products; point-of-sale marketing; direct mail advertising; marketing consulting

This class excludes:
——publishing of advertising material, see 5819
——production of commercial messages for radio, television and film, see 5911
——public-relations activities, see 7020
——market research, see 7320
——graphic design activities, see 7410
——advertising photography, see 7420
——convention and trade show organizers, see 8230
——mailing activities, see 8219